Give your AI the tools for the job.
Want an AI accountant, an AI sales team or an AI money coach? The assistant you already use can be one, with the right tools behind it. WAB Apps makes those tools. They’re real products with real data, used inside the conversation, at a fraction of the cost of traditional software.
No new tab, no new login, no dashboard to learn. Each product has a free tier.
What we make
Three products today, one family. Each one is its own service with its own data. Each gives your assistant what it needs for one job. None of them is the accountant, the sales team or the coach. Your AI is, and these are its tools.
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CRM For AI
Give your AI a memory for people and deals.
Want an AI sales team? Give it contacts, companies and deals, and a timeline it fills in as it works. Leads arrive by email, webhook and import.
Free tier. Paid plans from $60 a year.
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Books For AI
Give your AI a ledger.
Want an AI accountant? Give it double-entry books, invoices and bills, bank statements and a Stripe feed. There’s a seat for the accountant who reviews them.
Free tier. Paid plans from $12 a month.
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Finances For AI
Give your AI the numbers.
Want an AI money coach? Give it your spending, budgets, goals, subscriptions and net worth, kept in one private record.
Free tier. Plus is $24 a year.
Why we build this way
The way people work has moved. Software hasn’t.
Companies are using AI to do more with the people they have. But the tools they buy still expect someone to open a browser tab. Click through the screens, then paste the answer back into the chat. That gap is where the time goes.
We start where the work happens: in the conversation. Each of our products is a service your assistant connects to over MCP, the open standard for giving an AI tools. You ask in plain language and the work gets done. The record is kept properly: a contact logged, an invoice issued, a receipt filed. When a picture beats a paragraph, a screen appears inside the conversation. That works in assistants that support MCP Apps. Everywhere else you get the same thing as plain text.
Well built, at a fraction of the cost
We don’t carry what we don’t need.
A traditional app comes with a web app, a mobile app, a design team and a decade of old code. Everyone who buys it pays for all of that. Our products carry none of it. The assistant is the interface, and the data model is the product. So the engineering goes where it matters: a ledger that balances, a pipeline that stays clean, a record you can export and trust.
You pay for the record, not for the AI. The assistant you already subscribe to does the thinking. Our products keep the record, and that’s all the price has to cover. That’s why a serious CRM or a set of double-entry books from us costs a fraction of what the big names charge. It’s also why we can keep it that way.
How we keep your trust
- One database per account. Your records are never in a table with someone else’s.
- Your data goes to your assistant, not to us. We run no AI model of our own, and we never send your data to one. The assistant you already use does the thinking. Our products keep the record.
- Export anything, any time. Delete, and it is gone. Every product exports your data in open formats. Delete your account and it’s final after a short grace period.
- Payments by Stripe. We never see a card number. Taxes are charged where the law requires.
- Built in Ontario, Canada by a small team that answers its own support email.
Works with
Claude on the web, desktop and mobile · ChatGPT on the web · Claude Code · other assistants that support remote MCP servers.
Questions
What does “WAB” stand for?
Weniger, aber besser: less, but better. It’s the design philosophy of Dieter Rams. He was the German industrial designer whose work for Braun in the 1950s and 1960s set the standard for modern product design. Our apps follow the same idea. Nothing is added just to make the feature list longer. Nothing stays that doesn’t earn its place. What remains is done properly.
WAB Apps Inc. · Ontario, Canada · hello@wabapps.com
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